https://www.armsteadstrategy.com/work daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518444718925-QALEKIHRCWO1FVUVJC8V/ra_mobile_sourcegraph.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518443316777-CHBV74SAI6SI5Q6HW1YT/ra_mobile_flow.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518443847813-1LMOPZXPPDVDUQ8KVXHQ/ra_mobile_project.png Work - Project Type Large touch targets and friendly iconography. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518443459548-DB7WZSNOWQ0QL5WRRUZ9/ra_mobile_initial.png Work - Initial wireframes I created wireframes of the entire flow and put them into a prototype that I tested with target users. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518444088052-INDNA6K8AMDVV98MG6V4/ra_mobile_validation.png Work - Light confirmation Rather than forcing the user to select monthly or annual income, I opted to calculate the annual income dynamically so there is a visual confirmation of the amount. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518443759034-CPCU0KYIZRSTCIF4PFH2/ra_mobile_locate.png Work - LOCATE HOME Since contractors are using this application at sales appointments, I included a GPS locate feature to quickly locate the home's address. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518406992622-FB9P979U0MU5Q55YY13E/ra_gov_app.png Work - HERO Gov App Access to your community's data while on the go. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518320691608-C7VWOXLCQV3YFBAUZTW9/www.herogov.com_AllUS_Communities+%2813%29.png Work - Detail Card Provides the connection to individual homes that are using HERO by showing their individual improvements and estimated savings. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518320841385-VR3DWPPFI6BC6A3T6YOY/www.herogov.com_snapshot_1_157_HomesImproved_spatialsummary_programIds%3Dnull%26name%3DRiverside%26customReportProperties%3Dnull%26allTime%3Dtrue%26templateId%3D1.png Work - snapshot report Allows a municipal partner to quickly get an overview of the progress of HERO in the community in a format appropriate for a slide deck or printing. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518320631340-ZSQLOO8PT9EDDYR59MIN/www.herogov.com_AllUS_Communities+%2812%29.png Work - Homes improved Shows where homes are bing improved and what types of projects are being done with HERO. Projects can be filtered by type. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518386842673-E4FEMMYZ4K46W32MX6EY/ra_gov_journeymap.png Work - Journey Map The journey map was constructed to identify areas of weakness in a city manager's experience with HERO and recommend areas for improvement. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518386876545-IAG3WUA1C6SHSKAA7D91/ra_gov_persona.png Work - Persona Draft personas were created and were used as guidance in designing products that were clear, understandable, and didn't require a lot of the users' time. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518320520853-XV559H7QMSHLIGQY4T6C/www.herogov.com_AllUS_Communities+%2811%29.png Work - Applications Shows which homes are applying for HERO. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518386224439-9GWGSXO8LJXCEOSOXYNR/maps.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518320409254-E7F4RL7RVK7FA13YMO7R/www.herogov.com_AllUS_Communities+%2810%29.png Work - Local Contractors Shows where the local contractors are located. Contractors can be filtered by the primary type of improvements they install. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518370234276-F2XFNUGFUTRX3F85P808/accounts_dashboard.png Work - New accounts Information is grouped and prioritized to meet the needs of the users. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518370263306-6WZHKBR0CF0GL1RVBV5K/accounts_app.png Work - Mobile App Quick access to lesson scheduling features on the go. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518370420632-YWFI59SFJQX5TAOXRCRR/accounts-agenda_new.png Work - Updated Agenda View Taking teacher's feedback to heart, we quickly redesigned and deployed a much more streamlined agenda view. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369946943-3LA263B4HQNO5BQ8BKTU/accounts_old.png Work - Old Accounts Can you tell what's going on here? https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369864786-C3C7DCPLE5R286TDJ9KF/accounts-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518370338364-E9R7D31M73X648IXSNDI/accounts-agenda_old.jpg Work - Original Agenda View design Teachers did not like how large each lesson was because it made it difficult to get a true overview of their upcoming lessons. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518371020084-KCO8SQPCL4ERE2ZZQLLP/checkout_old.png Work - Info screen from old checkout There was actually a screen telling you about how booking online works after you said you wanted to book lessons online. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518371234314-10C78N90JAJGB5QEOPRI/checkout_scheduling.png Work - Post purchase scheduling Allows people to purchase lessons without committing to a specific start date or recurring schedule. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518370924272-CJ29RL128TAQ0VEYBWWN/checkout-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518371117616-B6SYLBEY3USHNR70UM6P/checkoutflow_old.png Work This was the original checkout flow before I redesigned it. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518371211839-P0GGUZE4FNA3NVDF9JPO/checkout_proto.png Work - Dynamic lesson packages Allow purchaser to make decisions about desired lesson length and quantity together. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518374821255-DKYIIG0NJA3MLOZ5ZP9A/tl_mobile_old.png Work - Old site on mobile Unreadable and unusable. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518375055912-GZST1Z58T1B9GC35KVEA/tl_mobile_proto.png Work - Mobile Prototype A novel recommendation wizard which asked one question per page to match the student with the perfect teacher. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518376387476-UURDX8GX4W4OYGLDEKCQ/tl_mobile_flow.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369566460-COBTXUQFLK7X9JW4XL31/miseq-workflow.png Work The specification for the main sequencing run setup workflow. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369342095-O4905TIO010QX4ATAE2S/miseq-wireframe.png Work - Wireframes An example wireframe from one of the run setup screens on the instrument https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369437254-Q9KYZP0T731F38W3EN0D/miseq-main.jpg Work - Final designs I worked closely with our marketing designers to bring the final product to life. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369119858-ZZSRPR02AITA3I2F87O5/miseq-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518369206478-TA4BWFIHGQZP4N29IRJT/miseq-hiseq.jpg Work - HiSEQ 2000 Powerful, but too expensive and complex for smaller labs. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518385217434-7SMRY0K0SMPA7E6F0F8Z/nextseq-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518385418707-ZW1WVMMM9NF1JU52TPRZ/nextseq-workflow.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518321493771-TIZ715978YDNI3HG378D/gov_hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518384689602-8NYGNGU4CAWMP40KW7HA/ra_mobile_hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518385090409-OVM6KPAA6LWUHQAGFJRL/il_miseq-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518385524880-5T4SF151D1ZWD62KQU7G/il_nextseq-hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518385825894-JWDS6B6IHP5DRGD35FKR/tl_checkout_hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518386062881-H75ZNZ3WGHH2QX7C7YIU/tl_mobilesite_hero.png Work https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518387768786-VNAD025JFORMSMN1B0R4/tl_accounts_hero.png Work https://www.armsteadstrategy.com/accolades daily 0.75 2018-02-14 https://www.armsteadstrategy.com/about daily 0.75 2025-11-15 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518584213632-UREHT5TCN6X2V9XRTK8V/Adam+Hawaii.jpg About https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518584213632-UREHT5TCN6X2V9XRTK8V/Adam+Hawaii.jpg About https://www.armsteadstrategy.com/contact daily 0.75 2023-01-05 https://www.armsteadstrategy.com/migenome-app daily 0.75 2018-02-11 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518368409421-YATU3F200BDAEA3A0I32/mygenome-hero.png MiGenome App - Health Section https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518368409421-YATU3F200BDAEA3A0I32/mygenome-hero.png MiGenome App - Health Section https://www.armsteadstrategy.com/home daily 1.0 2025-11-15 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307776346-LT85Z8JVH7658RSKA455/clipboard.png Armstead Strategy and Design - Research Ensuring you're building the right products and services through generative and evaluative research with your target users. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307817663-YDIC22OG0QI8NBKQ3LJD/design.png Armstead Strategy and Design - Design Task flows, wireframes, prototypes, and detailed functional specifications to guide the development of your product. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518637840275-B4TBWP6YR15PS5EDPKQB/homepage_hero.png Armstead Strategy and Design - I create engaging and delightful products that grow businesses. With over 20 years of experience in product strategy, user research, and product design for companies large and small, I can help you take your business to the next level. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307748268-MNZ7J3KVCHHZ2MPBGVP1/lightbulb.png Armstead Strategy and Design - Strategy Assessment of the market opportunity and competitive landscape to help guide your product roadmap decisions. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1519153972591-QUFW3AK9YC301O1BX0MA/my_process.png Armstead Strategy and Design - My Process Image borrowed from my good friends at Mag 7 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307748268-MNZ7J3KVCHHZ2MPBGVP1/lightbulb.png Armstead Strategy and Design - Strategy Assessment of the market opportunity and competitive landscape to help guide your product roadmap decisions. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307817663-YDIC22OG0QI8NBKQ3LJD/design.png Armstead Strategy and Design - Design Task flows, wireframes, prototypes, and detailed functional specifications to guide the development of your product. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518307776346-LT85Z8JVH7658RSKA455/clipboard.png Armstead Strategy and Design - Research Ensuring you're building the right products and services through generative and evaluative research with your target users. https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1519153972591-QUFW3AK9YC301O1BX0MA/my_process.png Armstead Strategy and Design - My Process Image borrowed from my good friends at Mag 7 https://images.squarespace-cdn.com/content/v1/5a7f7a9190bade12ee8e25f4/1518637840275-B4TBWP6YR15PS5EDPKQB/homepage_hero.png Armstead Strategy and Design - I create engaging and delightful products that grow businesses. With over 20 years of experience in product strategy, user research, and product design for companies large and small, I can help you take your business to the next level.